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Going Green: Effectively Marketing and Communicating to Become an "in" Brand in a Down Economy

Date and Location

Virginia Aquarium & Marine Science Center
717 General Booth Blvd.
Virginia Beach, VA 23451
May 13, 2010
11:30 am Registration/Networking
12:00pm-1:00pm Luncheon/Panel
 

Fees
Members: $30
Non Members: $40
Students: $20

Attire
Business Casual

RSVP by Monday, May 10, 2010 Here>>
 
Due to costs resulting in meals ordered for advanced reservations, "no shows" will be billed for the event. An
additional $5.00 processing fee will be charged for each individual who must be billed after the event.
  • What truly makes a brand green?
  • Is there a critical point when you should start marketing your brand as green?
  • In a marketplace saturated with companies that claim to be green, how do you get your brand noticed as being truly green?
  • Do people still care about green products and services in the midst of a recession?
  • How can you avoid the costly mistakes others are making when advertising and marketing to green consumers?

Discover the answer to these and other questions as Colette Chandler, a nationally known green expert, helps you understand how to become a green brand consumers will trust.

Chandler is a leading expert in helping companies better understand environmental and health trends and the consumers driving them. She helps companies create authentic "green value" and build greener brands through education, consulting and training. Chandler writes for trade journals and maintains a weekly blog www.keyboard-culture-green-marketing.com (with more than 40,000 readers). Chandler has been featured in various local and national publications including The Boston Globe and Enterprising Women magazine. Chandler's company also has conducted groundbreaking research in the Midwest that has aided companies in better understanding the attitudes, behaviors and purchasing decisions of consumers as they relate to the environment, natural health and wellness.

Join Colette Chandler and your fellow marketers at the Virginia Aquarium & Marine Science Center in May.



Click here to view photos from previously enjoyed HRAMA events.

NOTE TO OUR SITE VISITORS REGARDING PHOTOGRAPHS:

All of the HRAMA photographs are taken by Vincent Schilling. Vincent is a freelance writer, photographer, journalist award-winning book author and a correspondent for Indian Country Today and numerous local and national publications to include The Virginian-Pilot, Inside Business, Tidewater Parent and others. He is the author of several Native American books. He lives with his wife in the Hampton Roads area. Please contact the AMA should you have interest in learning more about Vincent Schilling. He is available for events and is always interested in newsworthy matters-feel free to share any possible stories about your company with HRAMA.

His contact info:

(757) 333-6868 Office

(757) 215-8055 Mobile

Email Address: Vincent.Schilling@gmail.com

We like to share with our Web site visitors photos from our previously enjoyed events. Should you have a need to discuss a photo of you, please email info@hrama.org. We appreciate your willingness to allow us to share our event photographs.